William Novelli serves on BPC Action’s board of directors.
Novelli is a professor in the McDonough School of Business at Georgetown University. In addition to teaching in the MBA program, he is working to establish a center for social enterprise at the school. From 2001 to 2009, he was CEO of AARP, a membership organization of over 40 million people aged 50 and older. During his tenure, the organization achieved important policy successes at national and state levels in health, financial security, good government, and other areas.
Prior to joining AARP, Novelli was president of the Campaign for Tobacco-Free Kids where he now serves as chairman of the board. Previously, he was executive vice president of CARE, the world’s largest private relief and development organization.
Earlier, Novelli co-founded and was president of Porter Novelli, now one of the world’s largest public relations agencies and part of the Omnicom Group, an international marketing communications corporation. He retired from the firm in 1990 to pursue a second career in public service. He was named one of the 100 most influential public relations professionals of the 20th century by the industry’s leading publication. Novelli taught marketing management for 10 years in the University of Maryland’s MBA program and also taught health communications there. He has written numerous articles and chapters on marketing management, marketing communications, and social marketing in journals, periodicals, and textbooks.
Novelli holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University.